The Challenge
Pizzanini wanted to scale high-volume short-form content for a major F&B brand while keeping everything local, relevant, and platform-native. The goal was to drive awareness, engagement, and demand across Lebanon—without relying on static posts.
The Solution
We launched one of the biggest UGC campaigns in Lebanon, activating 25+ creators to visit on-site, collaborate with the brand, and produce creator-led reels for TikTok and Instagram. Alongside UGC, we delivered consistent organic entertainment content for awareness and produced direct ad creatives for paid media performance.
Results
Creators Activated
UGC Views
Engagement Rate
Top TikTok Video
Organic Views
Ad Creatives Delivered
A High-Performing UGC Campaign
We delivered one of the biggest UGC campaigns in Lebanon for a leading F&B pizza chain, activating 25+ creators on-site to produce TikTok and Instagram Reels at scale. The campaign combined UGC, organic entertainment content, and paid ad creatives to drive high reach, strong engagement, and brand visibility.
This campaign proved how creator-led content can scale awareness and performance for F&B brands in Lebanon and the UAE.
Scaling UGC and Organic Reels for F&B Brands
Our team executed a large-scale creator campaign for Pizzanini, producing UGC and entertainment-first reels designed for TikTok, Instagram Reels, and paid media. With multiple creators, on-site shoots, and performance-focused editing, the campaign became one of our strongest F&B results to date.
Key Takeaways
For F&B brands, scale wins when content feels local and made for the feed. By combining on-site creator production, organic entertainment reels, and ad-ready assets, Pizzanini achieved strong visibility and repeatable content performance across platforms.
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